Will you answer the call?
Will you get up at dawn, stay after practice, shoot free-throws until your arms ache? Will you put in the hours and effort that it takes to push past your limits—and then push even more?
Every great athlete struggles, and in turn revels, in the fight to improve. Thomas Edison said, “I have not failed. I’ve just found 10,000 ways that won’t work.” People who embrace failure—who stare it in the face, pick themselves up, and come back, time and time again for more—are the most accomplished athletes, scholars, and artists the world has ever seen. They are all in. They answer the call.
Our latest campaign salutes this passion for greatness. It celebrates those of you who answer the call to get up, get out, and go again. Our products play a small role in an athlete’s journey, but we aim to be there for you every step of the way.